Infiniti Financial Services (IFS) has successfully launched the INFINITI'S 1st CHOICE online live auto auction which gives Infiniti retailers the first opportunity at purchasing off-lease Infiniti vehicles in a competitive bidding environment while sitting at their desk and bidding online as opposed to a traditional auto auction.
Infiniti Americas announced Allyson Witherspoon as Director of Marketing Communications and Media, succeeding Keith St. Clair who assumed the role of Director of Infiniti Product Planning, in November 2013.
Following the news that the 2014 Infiniti Q50 luxury sports sedan received an overall five-star safety rating from the National Highway Traffic Safety Administration's (NHTSA) New Car Assessment Program (NCAP), Infiniti announced its new sedan has also earned the Insurance Institute for Highway Safety's (IIHS) highest safety award for 2014, TOP SAFETY PICK+.
Infiniti announced that U.S. singer, songwriter and actress, Katy Perry, will perform as a special guest at the 2014 Infiniti China Brand Festival in Beijing. Several thousand guests are expected at the Beijing indoor Olympic Stadium on Saturday, January 11, to participate in one of the biggest brand galas ever held in China.
As the 2013 Los Angeles Auto Show kicks off, Infiniti has been recognized by leading consumer automotive websites AOL Autos, Kelley Blue Book, IntelliChoice and AutoPacific for achievements in technical innovation, leading customer satisfaction and outstanding resale value among its competitors.
The editors of Popular Science have selected the all-new 2014 Infiniti Q50 luxury sports sedan’s Infiniti Direct Adaptive Steering™ as one of 12 Grand Award recipients in the annual “Best of What’s New” issue.
With Infiniti gearing up for rapid expansion in Europe, the company can announce the creation of a key new senior position to oversee sales growth in the region. On January 1, 2014, Brendan Norman joins the brand as Operations Director, Infiniti EMEA (Europe, Middle East and Africa).