Ben Poore is vice president, Infiniti Business Unit at Nissan North America, Inc. (NNA). Poore’s responsibilities include management of Infiniti’s overall performance in the United States, Canada, Mexico and other Latin American countries -- including strategic direction and planning, retailers, national and field sales organizations, marketing and product planning. The Infiniti Business Unit is part of a global Infiniti unit that manages all aspects of the brand, from design and development through manufacturing and sales and marketing.
Prior to this position, Poore served as vice president, marketing communications for NNA. In that role, his responsibilities included management of all advertising, interactive marketing and marketing communications activities for the Nissan and Infiniti brands in the United States.
Before joining Nissan in October 2007, he spent 13 years at Ford Motor Co. in a variety of marketing and sales positions in the United States and Central and South America.
Before joining Ford, Poore served as a U.S. Army officer for four years. He is a veteran of the Persian Gulf War.
Poore holds a bachelor’s degree in business administration from the University of Delaware and a master of business administration degree from Duke University.
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