Infiniti in the Middle East, together with its strategic partner in the Kingdom of Saudi Arabia Al Ghassan Motors, delivered a ground-breaking performance of light painting with cars, "Inspired Light by Infiniti" to its customers in Riyadh.
Infiniti Middle East has announced the launch of "Chromatic," an audio composition and animation made entirely from the sounds and shapes of the Infiniti range. Both the video and sound track are set to be distributed globally by Universal Music Group.
Infiniti had a record-breaking year with global sales of more than 186,200 vehicles, up 13.5% from the previous year. December 2014 was the best ever month in Infiniti’s history with almost 19,700 vehicles sold. This is a 7.5% increase compared to December a year ago. Overall, Infiniti reached all-time high results in 19 markets around the world in calendar year 2014.
Infiniti starts local production in China today in Xiangyang, Hubei Province, as the first Infiniti Q50L officially rolls off the assembly line. The long-wheelbase version of the Q50 premium sports sedan is Infiniti's first localized model in China dedicated to Chinese consumers.
Infiniti opened its new automotive design facility in London today. With a mission to make cars look and feel romantic again, Infiniti Design London, based in the iconic Battleship Building at Paddington Basin, is the first of a network of global design studios for the company as it gears up for a new-model offensive over the next five years, including an all-new model to be manufactured in the UK. Infiniti plans to expand its premium model range by 60 percent by the end of the decade.
Earlier this year, Infiniti announced the winners of its global talent search initiative that will see three engineering students given the career opportunity of a lifetime with World Championship-winning Formula One team, Infiniti Red Bull Racing.
Roland Krüger, most recently a senior vice president at BMW Group in charge of the German sales region and with an accomplished track record in the premium automotive business, will be appointed president of Infiniti and a senior vice president of the Nissan Motor Co., Ltd., the parent company of the premium brand.
Four-time Formula One World Champion Sebastian Vettel today became the first F1™ driver to lap the newly completed Sochi Autodrom in Krasnodar Krai, Russia, ahead of this year's inaugural Russian Grand Prix.
Infiniti has appointed Tommaso Volpe its new Formula One Global Director, effective September 1, 2014. Volpe will be responsible for Infiniti’s entire activities around its title partnership and vehicle performance partnership with four-time Formula One Champion Infiniti Red Bull Racing.