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1990 Q45
Jun. 24, 2010

Infiniti Brand History

The Horizon Task Force The Infiniti story begins in 1985 with the formation of Nissan’s top secret “Horizon Task Force.” Its objective: to create a new performance luxury brand. Literally from scratch, the Horizo...
Jun. 24, 2010

Infiniti Heritage: Breaking Ground

Sales officially started on November 8, 1989 when the initial 51 Infiniti dealers in the U.S. opened their showroom doors for the first time. Infiniti launched in the U.S. with two models: the breakthrough Q45 performance luxury se...
Jun. 24, 2010

Infiniti Heritage: Gaining Ground

Throughout these early years, the Infiniti model line-up and dealer body grew steadily. The exterior and interior design of the flagship Q45 evolved without compromising its exceptional performance or engineering. Though the M30 mo...
Jun. 24, 2010

Infiniti Heritage: Going Global

Infiniti began its period of global expansion in 1996 with sales in the Middle East, followed by entry into Taiwan in 1997. By April, 2005, Infiniti accelerated its global expansion plan. South Korea opened up in 2005, followed by ...
Jun. 24, 2010

Infiniti Heritage: Infiniti Flourishes

The new millennium heralded a period of unprecedented growth for Infiniti. Led by visionary executive Carlos Ghosn, the company concentrated on reinvigorating the brand with an altogether new breed of vehicles – cutting edge ...
Jun. 24, 2010

Infiniti Heritage: Infiniti is Born

In July, 1987, the Infiniti name was born. The fresh spelling with four “I”s and badge with its two central lines leading off into an infinite point on the horizon symbolizes this new luxury performance brand’s desire...
Jun. 24, 2010

Infiniti Heritage: The Horizon Task Force

The Infiniti story begins in 1985 with the formation of Nissan’s top secret “Horizon Task Force.” Its objective: to create a new performance luxury brand. Literally from scratch, the Horizon Task Force began worki...
Jun. 24, 2010

Infiniti Heritage: The Infiniti Dream

Some dreams are fleeting. Others linger. Very few actually come to life. or over 20 years, the dream of Infiniti has lived and breathed. It has stayed alive because of one thing: an unwavering commitment to the highest levels of pe...
Jun. 24, 2010

Infiniti Heritage: The Journey On

The original Infiniti vision of looking ahead, to new horizons, shapes the brand to this day. Rather than trying to be a premium brand for all people, Infiniti’s is a more personal statement, one that speaks an experiential langu...
Jun. 24, 2010

Infiniti Heritage: Work Begins

The Task Force began work in earnest by singling out a handful of leading service corporations for close scrutiny. Customer-centric companies from outside the automotive field like Federal Express, Four Seasons Hotels and Nordstrom...