Michael Bartsch Named Vice President, Infiniti Americas

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HONG KONG - Infiniti Motor Company Ltd. today named Michael Bartsch vice president, Infiniti Americas, effective in September. He succeeds Ben Poore who will leave the company to pursue other interests.

Most recently, Bartsch, 54, was Executive Vice President and Chief Operating Officer, Porsche Cars North America, Inc.

“Michael Bartsch has a proven track record in the premium automotive industry and we are very pleased to welcome him to Infiniti,” said Johan de Nysschen, President of Infiniti Motor Co., Ltd. “Michael joins us at a time when Infiniti is going through a major transformation to prepare for a significantly expanded product portfolio and future growth. His 30-years of global automotive experience will be a great asset as we grow Infiniti’s business in the Americas.”

During his time at Porsche Cars North America, Bartsch turned the company’s dealer network into a cohesive and profitable business, focused singularly on the Porsche brand. In parallel, sales increased to an all-time-high in 2012 with a further record expected for 2013.

De Nysschen continued: “Ben Poore has been instrumental in shaping the Infiniti brand and its growth in the Americas during the last five years. I am very grateful for his contributions, dedication and leadership during this time, and I wish him very well in his new endeavors."

Bartsch descends from a family that has been involved in the automotive business over many generations. His own career started in 1984 as a District Sales Manager with General Motors’ Australian brand, Holden. He then went on to take positions with other automotive companies in Australia, before he joined Porsche Australia as Marketing Manager in 1994. Bartsch was subsequently promoted to Director, Sales & Marketing, at Porsche Australia, and in 2004 he moved to Porsche Cars North America Inc. to become Executive Vice President and Chief Operating Officer, the position he held until he joined Infiniti. Between 2004 and 2009, he was additionally CEO of Porsche in Canada.

Bartsch has German / Australian dual citizenship. He holds a bachelor's degree in Economics from Macquarie University in Sydney.

 

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Contacts:

For Infiniti Global Communications, contact:

Stefan Weinmann
General Manager, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Mobile: +852 9447 9973
Email: stefan.weinmann@infiniti.com

Nathalie Greve
Senior Manager, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Mobile: +852 9447 9711
Email: nathalie.greve@infiniti.com

Kyle Bazemore
Senior Manager, Infiniti Americas Communications
Mobile: +1 615 739 8404
Email: kyle.bazemore@infiniti.com

 

About Infiniti

Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand’s portfolio.

As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its triple World Champion driver, serves as Infiniti’s Director of Performance.

More information about Infiniti, its Total Ownership Experience® and its industry leading technologies can be found at www.infinitiusa.com.  For the latest news on Infiniti, visit www.infinitinews.com.

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Issued by Infiniti